Considering Delivery and Style in Ag
Scholarly articles written in regards to agriculture are written for a more select group than a newspaper publication. At first sight, this might be an obvious claim, but if one is to think about other professions, they would see that even scholarly articles are read by large amounts of non-professionals. Take for example the medical field. It seems like every week we see on the news or in our news feeds that there is a new study showing that some food or diet isn't as good or bad for us as we thought before. Or perhaps we see something related to the business/economics fields. During the Great Recession, we were bombarded with unemployment rates and calculations of the Big 3 bailout totals. These reports came out of the CNN newsroom as well as fresh print articles from university professor and professionals in the field offering their projections.
But in agriculture, the culture itself is a bit different. Scholarly articles are written for the fields academics. Maybe to improve on technology or perfect an industry practice. Some scholarly articles published within the last decade have a lot to do with farming's relationship with global warming. Other examples include if no-till farming and climate mitigation are related, ag around the world or publications related to urban farming (because a lot of the agricultural world doesn't care so much about the city).
On the flip side, there are many different works that farmers read "religiously". When planning their future crop rotations, weather reports are essential as well as commodities prices. If corns is expected to be high in value, more farmers might plant more corn and inversely if the opposite is true. Farmers also read about new technology developments in agricultural machinery. Some ways to cut costs, save money and the environment are directly related to a farmer's machinery.
It isn't that one source is more trusted than another, but one may be more relevant to one worker in the ag industry as opposed to someone else. A farmer is more likely to read something directly related to them and their crops while a professional at a university will want to know more about the evolution of plant seeds and ways to create more efficient pesticides.
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